OUR MISSION: IMPACT
Ok, so who are we? What are we? Where are we?
We've all been reporters. We hit the daily grind with enthusiasm. With grit and grip. But when you're working a daily beat, between your fourth coffee and your second panic attack, you sometimes get scoops that land somewhere different; somewhere deeper.
The stories that require real time and research and digging. The ones you know could crack open something. The ones that could change something - move something - expose something. The problem is, of course, time: the illustrious thief of any newsroom.
We believe that the daily grind of reporting current affairs rarely leaves room for the kind of work that actually holds power to account: the FOI requests that take months to answer, the OSINT trails that take weeks to build, the source relationships that take years to earn.
We want to work with traditional media and Indepedent media outlets to co-publish impactful investigative journalism in the public interest. We want to build the investigations that have real impact across Australia, New Zealand, and the Asia Pacific. Think of it like a cross-border research watchdog that co-publishes with a wide variety of media outlets to get the story out. We don't want to measure our work by how prestigious the outlet we co-publish with is. We want to measure it in impact: laws changed, companies held to account, investigations reopened, and systems that were quietly failing people finally forced into the light.
We want to examine what's genuinely in the public interest, not just what's interesting or trending. This matters to us. We think a story earns its place in our work because it could change something or expose a system failing the people it's supposed to serve. It's a story worth telling if it gives someone the evidence they need to act, not because it's easy to package or guaranteed to trend. We believe in impact over prestige, every time.
We don't believe good journalism should happen alone. Groundwork Lab is built as a co-publishing newsroom from the ground up. Alongside mainstream and independent outlets, we will work closely with unions who understand the conditions we're investigating from the inside, and with civil society groups who often know where the evidence lives long before any reporter does. We are not going to parachute into a story and leave. We will co-report with the people and institutions who know their patch, their industry, their community, better than we ever could from the outside, and we will share the byline and the credit accordingly.
Every story we co-publish will have the methodology published alongside it. This is so our findings can be checked, replicated, built on, and not simply taken on face value. Also, the methodology is not a footnote; it's the point. Every investigation we publish combines rigorous data analysis and open-source investigation techniques with old-fashioned boots on the ground and ears to the news. We will cross-reference satellite imagery against ground testimony. We will pair leaked documents with the lived experience of the people they describe. We will build datasets large enough to withstand scrutiny but not small enough to squash the human story in them.
The stories that shape this region, labour and migration, technology and surveillance, the environment, military power, don't stop at any single country's border, and neither do we. That's part of why we work with both mainstream and independent media, rather than picking a side. Independent media's rise in recent years hasn't happened in a vacuum. It's grown alongside a real erosion of trust in mainstream institutions, and for plenty of readers, an independent outlet is where the truth feels more credible now: where the analysis feels sharper. Less weighted. Less weighed down by institutionalisation and old power / old money / old names.
We're not interested in relitigating why that shift happened or picking a winner between the two. We're interested in impact, and impact means reaching people wherever they've actually put their trust. So we're going to publish through both avenues, because hard-fought investigative work only matters if it reaches the people it's meant to serve. That means meeting them in many places, not just one.
At the end of our first year, we will publish an Impact Statement documenting the real-world outcomes of our work, not the prestige of who ran it.